I just wanted an excuse to post this cartoon so I'm going to respond to the comments posted under "Google Ads and Goals" here.
I'm rather fed up with google ads! They clutter up a beautiful page and detract from the message the writer is giving us. It is a visual detraction from the content of the blog.
I think it diminished and demeans a blog, and I am tired of advertising everywhere...
I don't like pages that are inundated with ads either...especially when they make it hard to look for the content the page is supposed to be showing. The thing is that the web is another venue for business and it's looking like advertising (as opposed to paying to view) is the way features are going to support themselves. It's the same as television with commercials and newspapers with ads. The trick is to blend ads with page content so that it is pleasing to the reader and beneficial to the advertiser.
I'm on the paying side of Google ads, and I'm charged for click-throughs, there being no real way to measure conversions. Presumably, if one of my ads popped up here and you clicked on it, Sandra would get a cut of what I would then be charged. Of course, I would be hoping that you clicked out of a sincere interest, but in this case I wouldn't begrudge the payout.
This is a good example in reminding me (or anyone) that there is always another side to the story. As I mentioned above, there has to be benefit to the advertiser to make the relationship work.
Sandra, how about sending me 50% of your earnings from Google ads? :D
Sounds fair! Where should I send the 50% of nothing? :)
"Today I noticed a google ad for Mammogram Screening."
It's a good on-line health service, but you have to have a scanner
Mike, Mike, Mike . . .
So, that's enough about the google ads. Someone posted a link toTom Richmond's blog (thanks!) where he discussed his experiment with google ads. With over 3000 daily hits, it didn't pay off for him . . . so I'm kinda thinking I have a long way to go here.
But . . . to get back to the win/win situation between advertiser and page host. There is one other person to take into consideration and that's the reader. So, if the content of the google ads hold no interest or benefit to you, you can always click on the widget in the top right corner of this blog. You get to read the Between Friends comic of the day and I get to make a little money because you did. :)